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Include contact information on the introductory letter and proposal. Think about the problem you will help solve and the goals youll help reach. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. In exchange anyone who donates gets their name on the car for the event. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. If you cant think of anything to say or ask, consider whether the prospect is right for you. We would like to pick up sponsors for our US Legends race car. Neither Agree Nor Disagree 2.18%. The term influencer is relatively new, but the concept has been around for advertisers for a long time. The racing team approaches a mid to high scale business organization asking them for sponsorship. How much work will be involved on your end in delivering on the sponsorship? This tool allows to fill out any PDF or Word document directly from your browser (no software . Free Preview Race Car Sponsorship Contract Template. 4+ Racing Sponsorship Proposal Samples 1. 6 0 obj Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. 2011 Team Racing Sponsorship Proposal Our desire . . This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Take notes. The sponsorship package underpins the agreement fire your organization and your sponsor. Type text, add images, blackout confidential details, add comments, highlights and more. The prototype race car is to be evaluated for its potential as a production item. This is where you set yourself apart from the rest. Open the template in our online editing tool. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Edit your sponsorship agreement team online. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). A short biography about you. How to Write a Sponsorship Letter. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. but you surely wont be walking away with a heavier wallet. Make sure you only provide brief details of everything in the cover letter. From NASCAR, to Club Racing, to go-karting. And you're not alone. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Race Car Sponsorship Proposal Template. 02. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. As long as you can provide value, youll go a long way. Use all forms of media to showcase who you are: text, photo, audio, and video. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. 25 Best Event Sponsorship Proposal Templates For 2022 How to Write a Sponsorship Proposal (Motorsports) - YouTube In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. People regularly contact him asking for free parts in exchange for running a couple stickers. How will your sponsor assess the sponsorship and whether it has been a success for them? The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. If anything, it means the opposite. There are so many businesses with sponsorship programmes. Write down all important facts, such as the biographies of the racers and the team's success rate. How do I find companies to sponsor my race car? Is your account popular How many Thousands of followers do you have? Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. 19 0 obj I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. You might be messaging lifestyle brands on Instagram. Your true request is that you are asking to be part of the sponsor's sales team. You have to convince a potential sponsor that YOU are the person who will work for them. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Once youve got an idea of this, think about the features youll offer to help a business reach its goals. 0000001109 00000 n evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Modern-day motorsport sponsorship is all about standing out. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Drag racing is a sport that needs a lot of money to support it. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Be consistent post regularly and stay on brand. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. How invested will they be in the sponsorship's success. Sponsorship agreement team: Fill out & sign online | DocHub Thank the letter reader for his or her time and include all of your contact information. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. You need to know this to be able to create a compelling case for why a business should sponsor you. You never know, something. 0000000902 00000 n If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. 0000002058 00000 n The cover letter should also include the reasons why you think this sponsorship will work. 03. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Our team becomes an extension of the marketing department of our sponsoring corporations or . Download Its about being a christian role. This means trying to figure out: Listen. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. You might be operating in a specific niche (see below for more details) or area. You have to sponsor me because my car always gets 100 likes on social media. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. hb```"gVa1G2S\Z&80~QRse Make a list of every racing expense you incurred over the past season and tally the entries. NHRA/National Dragster. Strongly Agree 9.61%. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . A section about the car your drive. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Valvoline has been there for as long as people have been racing cars. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Group outing packages can be set up for larger groups from your business or organization. If you want to prove value to potential sponsors in road racing, you need to get creative Pravega Racing Sponsorship Proposal | PDF | Automobiles | Manufacturing AB-InBev, the parent company reported 54.3 billion in profit during 2012. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik Val Apple Motorsports, Inc. 2. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. startxref How to Write a Race Car Sponsorship Proposal - SportsRec I think motorsports has become too commercial and that sponsorship interferes with good racing. Sponsorship brings so much more than a logo on a car . The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. You might be operating in a specific niche (see below for more details) or area. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Print out the letter and mail it or hand-deliver it to the potential sponsor. Sponsorships - Summit Racing Equipment Text of Pravega Racing Sponsorship Proposal. If theyre not quite right, ask yourself why. Find a class thats easy on consumables and where cars are affordable. Is your audience someone who will actually buy their product? Racing Sponsorships. Not only are you competing against other racing drivers but also against all other marketing activities. How to Get Sponsorship for Your Car Build: Pro Tips A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Have a question? This will help you catch the decision makers eye but dont forget just how important content is in all this. Go in with no agenda, otherwise, itll come across as disingenuous. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. You do not need to include every cost. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Race Car Sponsorship Template - US Legal Forms Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. A good marketing/sponsorship proposal includes: 1. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. You might be getting involved in discussions on LinkedIn. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. There are plenty of people (often very young) who show up with that intent. The racing team approaches a mid to high scale business organization asking them for sponsorship. There are sponsorship opportunities wherever you turn but you need to think outside the box. Select the submit format and acquire the legal papers template in your product. Yet you can derive nearly all the same benefits. The Complete Guide to Motorsport Sponsorship - Racing Mentor Consider trade magazines, local newspapers, and blogs too. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Share your form with others. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Download. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Partnership is the key word here, treat it as a partnership, not a sponsorship. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! We believe auto racing sponsorship can offer a significant foundation from Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. 4. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Keep this in mind with everything you do regarding sponsorship. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Unfortunately, retaining sponsorship in the long term may not always be under your control.