Used to track the information of the embedded YouTube videos on a website. Unlike the product features matrix you created, youll need to go deeper to unveil each companys marketing plan. The skill will be in deciding where and how to deploy the best insights. With proper preparation, any company can use CI to outpace their competition. Death benefits will typically cover any of the deceased's expenses, including debts, everyday expenses and end of life costs. It also covers the liability, or legal responsibility, of any injuries that happen on your property. What are the Insurance Market's major strengths? Written by Zahid Jiwa, VP UK&I, OutSystems. Analyzing informationafter collection, the data will be in a largely unusable state. Key products. %%EOF When you can picture who your competitor actively targets, you can better understand their marketing tactics. A caveat is, spending is outpacing GDP growth. As a result many insurers are now delivering device-friendly solutions that meet the needs of the mobile generation. Theres too much of a gap and the conclusions that come out are not relevant to the business need., Hawkins consolidates both Kenyon and Hillons opinions: The major hurdle will turn out to be the resource of the right people and the numbers of them that you need. Large companies quantify risk and sell contracts called policies. Please submit the form to download the case study. Future growth was likely to come from stealing a competitors market share. 832 0 obj <>stream Other times you will expected to know about emerging news and technologies. Three categories of intelligence make up CI. These are not readily found. This is used to present users with ads that are relevant to them according to the user profile. half of insurance CEOs see emerging markets as more important than developed markets to their company's future. Lemonade is perhaps the most discussed insurance disruption. In the same PWC study mentioned above, fewer respondents in the insurance sector than those surveyed across the whole sample said data quality was not high enough; 28% vs 35%. The analysis process will depend on the CI toolset and expertise of the CI team. A CI analysts job is to observe the market's noise, find useful signals, and develop strategies to capitalize on them. New online entrants and comparison sites are flooding into the market, putting added pressure on the bottom line and creating a greater need for traditional insurers to deliver more profitable business. They need to not only understand the data that is flowing into the organisation but also strategically the data the organisation needs. In a data-driven world, that means robust CI software. Jan 18, 2023 (The Expresswire) -- Global Cargo Transportation Insurance Professional Market research report 2023 presents an In-Depth overview of the current. The business intelligence report on the Data Analytics in L H Insurance Market denotes the key growth drivers, hurdles, and other expansion opportunities that are formulating the industry's growth direction throughout the forecast timeframe.. Some will be more open than others.. Technology-focused CI firms have increased their efficiency to the point that they can provide almost real-time data, but that efficiency doesnt always translate to more value for you. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. $E}kyhyRm333: }=#ve Find success in the world of competitive analysis. Strategy. While every product has its own unique features, most products will likely include: Tip: If your features table gets too long, abbreviate this step by listing the features you believe are of most importance to your analysis. It may not actually be fraud but we need to keep an eye on that.. Researching any customer base begins with information on product views, demographics and purchase history, but it cannot stop there. Manually gathering this information would be impossible. We empower our insurance carriers, marketing companies and their producers with patented DataIntelligent solutions that provide them a strategic competitive advantage in the marketplace. Best Protection Insurance Agency will be able to offer the following advantages over the competition: window.addEventListener('DOMContentLoaded', function() {$(function(){ $('a').each(function() { if ($(this).prop('href') == window.location.href) { $(this).parent().addClass('current'); } });});}); Download the insurance business plan template (including a customizable financial model) to your computer here <. Cloud Computingremote, on-demand access to powerful computing services. This category only includes cookies that ensures basic functionalities and security features of the website. Price sensitive customers can be retained, Bain suggests, if price and service are combined as in the UKs LV= or Apia in Australia. This cookie is set by GDPR Cookie Consent plugin. External data. Finding goals and initiatives that align with a company's model. To be successful, companies must maintain flexible processes and make data-driven strategic decisions. Its simple user interfaces and customizable reports let teams tailor their experience to the exact results they need. The distribution channel is very strong. Top Tips For Running A Successful Manufacturing Business. Use your team's industry expertise to filter the essential details from the useless data. Artificial Intelligencecan consistently process information far more efficiently than any manual team. hRMO1WQMi{T0 @W(w.b4}xo I agree to receive updates on the latest industry trends, products and services from Netscribes. As insurance-specific AI programs become more commonplace, cloud computing will be the simplest way for companies to take advantage of them. Competitive Companies and industry analysis The following competitor analysis will focus on the main rivalries of Walgreens in the United States as well as in Germany. There is no single answer to this conundrum and insurers are approaching the problem in different ways. In step one, we identified specific questions to answer. Where they all agree is that this is never a project that will be completed. There are three main questions before any CI process: When answering the questions above, do so with time, cost, and scope in mind. The ancillary products they offer are workers compensation insurance, commercial auto insurance, professional liability insurance, and cyber insurance. A consultant will demonstrate how the company can benefit from CI. It can be argued that many of these companies are decades if not hundreds of years old and the build up of legacy systems - a common complaint of organisations from many differing sectors - prevents a smooth integration of data from an increasingly diverse (and never-ending) set of sources. This is bad because it can cause you to hold on to false beliefs. Kenyon agrees: You need to have a strong link between the subject matter expert and the analytical capability. After customer intelligence analysis, companies must identify what brought customers to their product, the value they see in it and how best to reach customers in the future. Hartford is the only nationally endorsed direct auto and home insurance program for AARPs nearly 38 million members. According to 2019 data from the American Medical Association, medical insurance competition varies substantially state by state. Insurtechsare companies built around using technology to increase efficiency and reduce expenditures. Cipher knows that competitive intelligence doesnt happen in a vacuum. Cast a wide net during data collection. As a company that was founded in 1810, there are approximately 18,500 employees and serves more than one million small businesses today. For others, it is a question of weighing up intimate knowledge of the company brand with a highly advanced and immersed experience of analytics forged in an agency or consultancy environment. The CI analyst will analyze it and gain practical insights. In that time, theyve learned that for every company, there is a unique set of needs. As insurance companies continue to expand in new geographies so they need flexibility to scale fast. Global Banking & Finance Review is a leading financial portal and Print Magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management. We respect your right to data privacy and security. With Knowledge360, you will get: Knowledge360 will eliminate the time your team would spend sifting through mountains of useless data and deliver you only the key insights. Steps 2, 3, and 4: Use your competitors websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Insurance companies have sought consulting services for analysis of business models, cost estimates for alternative distribution systems, and analysis of new products. However, the insurance market is now much more complex than ever before. Insurtechs have been present in the insurance market for several years, but they are now adopting a new industry model. To gain a competitive advantage, however, data must be selected and then analysed wisely. Each type has a vital role in creating a complete picture of the competitive landscape. This will not incur any additional charges to you. Electric Insurance Company. Competitive intelligence will make up a significant part of your competitor analysis framework, but once youve gathered your information, you can turn the focus back to your company. It focuses on economic, technological and even cultural trends. Without resources to track and automate data, teams will spend far too much of their valuable time on work easily done by technology. Strategic activities require substantial investments and long-term plans, but they have the potential to pay dividends. Knowledge360 is the complete solution that your CI team needs to thrive. A SWOT analysis is a tool that can be used to measure the strengths and weaknesses of a business. Most times, weaknesses are the opposite of Take for example, the internet of things (IoT). Competitive analysis involves identifying your direct and indirect competitors using research to reveal their strengths and weaknesses in relation to your own. Once the team arrives at a conclusion, develop strategies that best capitalize on these findings. Best Protection Company charges the lowest fees and commissions than anyone in the Dallas metroplex. With this new market of individual purchases came a customer-centric health insurance trend that we still see today. This data should jumpstart the problem-solving process because you now know which competitors are the biggest threats and you can see where you fall short. Suppose a company has no CI experience or does not entirely understand the value of market and competitor intelligence (M/CI). Youll also plot your company on this chart, which will give you an idea of where you stand in relation to your competitors. Jump straight to chapter by clicking on the options below. New. They built their business model on transparency and providing exact features that customers requested. With this platform, they plan to use mobile device data to determine specific drivers insurance risks. Where is the information? Collecting the data is not complex; extracting useful information is. With our free competitor analysis template, you can identify who youre up against and create a more insightful business plan. The key to competitive analysis is using it to problem solve and improve your companys strategic plan. These are not often one in the same. Each competitors go-to-market strategy and structure was to be scrutinized for both strengths and weaknesses and AMI was to devise a winning strategy for the client. It is required for nearly all American businesses, though the extent of necessary coverage varies by state. Staffing and expertise will continue to be the major challenge over the next five years as insurers seek to exploit data that is largely going to be available to all, with strategies that possess real competitive clout. Say insurance is an example of a disruptor aggressively focusing on customer service expectations. But a complete CI plan is more than differentiation. Market trends are always changing, and although its tedious to update your report, doing so will ensure you get accurate insight into your competitors at all times. Imagine you work at a marketing startup that provides SEO for dentists, which is a niche industry and only has a few competitors. Dominos SWOT Analysis: How Strong is Pizza? If youre a startup or you serve a niche market, you may need to dive deeper into the rankings to find your direct competitors. Whether youre running a business or playing in a football game, understanding your competition is crucial for success. They waste their energy sifting through meaningless noise and are pressed to make decisions before finding any actionable information. The average HHI across MSA-level markets was 3331 in 2021. Once you know the competitors you want to analyze, youll begin in-depth market research. Reuters Events has officially released the agenda for The Future of Insurance Europe 2021 (4-5th November, Online) with confirmed editorial CEO interviews and panel discussions. While these drawbacks are minor, understanding them can make you an even better manager or business owner. The purpose is to arm the audience with what it takes to produce an insightful report, as well as teach a little something about connected home in the process. While it offers an immense degree of customizability, the functions that CI teams need are not readily available. Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong financial performance for over 95 years. As such, 2021 will allow current market disruptors to gain ground, but it is likely not a good time for brand new market entrants. To avoid bias, you should rely on all the data available to back up your decisions. Analytical cookies are used to understand how visitors interact with the website. Our Recurring Deliverable Outline Includes: The insurance market is cyclical. For many insurers it is a case of grow your own - often engaging talented individuals with whom they can build a specialist analytics team bespoke to the needs of the company. The purpose is to evaluate the 'market environment' in order . Cost performance has mostly remained unchanged in 15 years. These solutions excel at their chosen function but do not provide a complete view of the competitive landscape. Luckily, most of the information that companies need is readily available if they can identify it. This varies between developed and developing countries where it contributes 8-11% and 2-4%, respectively (Din et al., 2017 ). Workers compensation insuranceprotects employers and employees by providing medical and wage coverage for workers who are injured on the job. The Future of Insurance USA 2023 returns to Chicago with unprecedented speaker line-up. When developing a strategic objective, frame it as a specific question. Direct competitors market the same product to the same audience as you, while indirect competitors market the same product to a different audience. There is neither a single point solution that can deal with these different data sets, nor a system that can cater for each individual organisations analytics needs. This cookie is set by doubleclick.net. You dont just want to gather the information from your competitive analysisyou also want to take action on that information. The key to winning those clients is beating the competition and thanks to the CI work of AMI and its partner company, they now know how to achieve this. Assessment of risk is a big focus for us, adds Co-operative Insurances Products, Pricing and Propositions Director, James Hillon. The world of insurance will continue to be a complex one with stringent requirements and a lot of external pressures. There are no customer service lines or web portals to discuss options, claims, and portfolio management. Reuters Events: The Future of Insurance Europe 2021 (4-5th November, Online) has confirmed exclusive panel discussions between senior executives from Zurich, RSA, Generali, AXA, Swiss Re, Bank of England, AIG, Aviva, BaFin and more. It is worth noting that while competition is low, the barrier to entry is high. Discover how a top insurance company was able to use their competitive intelligence software to stay ahead during the onset of COVID-19. This cookie is native to PHP applications. Secure: Promote and practice good data management internally and to customers, Relevance and ease are key for Co-operative Insurances Hillon where he states that analytics must have a balance: Customers want the ability to have choice but they dont want endless choice. Tip: Search engine analysis tools like Ahrefs and SEMrush can help you examine competitors websites and obtain crucial SEO information such as the keywords theyre targeting, the number of backlinks they have, and the overall health of their website. Hiscox is built around a set of core values that it embodies in the company culture Courage, Human, Integrity, Ownership, and Connection. It established a formal health insurance marketplace, which drastically increased the insurance options available to individuals. OutSytems has a flexible and agile development platform which helps insurers manage change whilst ensuring that their systems are meeting the needs of their customers and enabling them to better respond to competitive pressures. According to 2019 research, the Kaiser Family Foundation found that 58.1% of the nonelderly receive health coverage through their employers. Confirmation bias means interpreting information based on the beliefs you already hold. These are the largest companies by revenue. The four phases outlined in the introduction give you a good idea of what competitive intelligence data collection and ultimate analysis should entail. Competitive analysis must lead to action, which means following up on your findings with clear business goals and a strong business plan. Understand the business and financial risks inherent in the life and non-life insurance and reinsurance industries. Click here to learn more about Knowledge360 for competitive intelligence, this industry holds the most expensive keywords to purchase. Getting the right information out in a timely manner can lead to opportunities and actionable insights. If milestones in the process were not reached on time, by assigning a case manager and triggering calls and texts, the companys NPS saw a double-digit increase and further, a significant rise in policy renewal rates. This website uses cookies to improve your experience while you navigate through the website. 2. The top results that emerge are likely your competitors. Press release - The Business research company - Insurance Market 2021 - Competitive Landscape Analysis, Regional Developments, And Future Demands 2030 - published on openPR.com They encourage courage by insuring, supporting, and inspiring their customers by protecting the businesses theyve worked so hard to build. Customer intelligencecovers your customers buying habits and preferences. In this guide, well outline the steps for a competitive analysis and explain how you can use this .css-1h4m35h-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;background-image:linear-gradient(to bottom, currentColor, currentColor);-webkit-background-position:0 1.19em;background-position:0 1.19em;background-repeat:repeat-x;-webkit-background-size:1px 2px;background-size:1px 2px;}.css-1h4m35h-inline-regular:hover{color:#CD4848;-webkit-text-decoration:none;text-decoration:none;}.css-1h4m35h-inline-regular:hover path{fill:#CD4848;}.css-1h4m35h-inline-regular svg{height:10px;padding-left:4px;}.css-1h4m35h-inline-regular:hover{border:none;color:#CD4848;background-image:linear-gradient( khersch@deloitte.com +1 908 377 6365 Neal Baumann Global Financial Services Industry Leader nealbaumann@deloitte.com +1 212 618 4105 Explore more from the Financial services collection Prudential's Peggy Foran on diversity from the board to the C-Suite Article 5 months ago How to walk the talk by treating insurer data as a strategic asset Article The cookie is used to store the user consent for the cookies in the category "Analytics". It is the only software with automated Natural Language Processing (NLP) tagging and AI searchability to save your team from sifting through useless data. Indeed, those executives interviewed for this paper noted that their companies did not lack the technological capacity to manipulate the data that was coming in. Now, to be exceptional, customers rely on CI. Insurance is a massive industry. In addition to simply knowing where to find data, youll need a way to organize and manage that mass of data in such a way that your team (and others in your company) can actually use it. Refining current strategies to better fit the market. You may unsubscribe from our communications at any time. The right tools are necessary to eliminate wasted effort and ensure useful results.. So make sure you consider your integration requirements carefully. However Hillon also notes that analytics plays a big role in boosting the fight against fraud, allowing them the opportunity to move away from traditional sources of information to joining up the different ways consumers engage with the industry. Whole life insurance is a permanent policy where the insurer pays an unchanging premium from the beginning of the plan to the end of life. They will collect data from a wide range of sources, compile that data and offer analysis tools to identify critical information. OutSystems helped the insurer create a standard for application development and over the years it has helped the insurer implement new technologies, bring new products and services to market and compete on a global scale. There are currently companies in the insurance industry using AI for all three. Generally, this cycle runs its course in each insurance specialization and area independently. Disability insurance: short-term and long-term disability insurance will cover expenses if a covered party is disabled. This will be a mixture of primary and secondary research. No areas have particularly high competition levels, and markets in areas such as Alabama, Hawaii and Michigan have notably low competition levels. Professional, friendly, and knowledgeable team of insurance agents ready to assist any business with their business needs. We also use third-party cookies that help us analyze and understand how you use this website. It is essential to conduct a competitive analysis because it helps identify your competitors' strategies, strengths, and weaknesses. In the example above, the business owner may believe theyre the best in the SEO dental market at social media. Established companies and new entrants alike will need to embrace their proven methods to stay competitive with the industry. No time? Not just semantics, this latter group bring strategic insight to the table, determining where analytics are best deployed, where the competitive advantage is to be found, the most risk mitigated and greatest cost savings made. This, combined with the growing demand for e-trading and increased collaboration between partners, makes it a challenging albeit exciting environment for insurers. A competitive analysis shows these companies are in the same general field as New York Life Insurance, even though they may not compete head-to-head. As companies see the potential, they also begin to see the roadblocks. Zahid Jiwa Insurance companies need to be able to respond quickly and efficiently to market needs. There is also the traditional conservatism in insurance companies and new ideas need time to bed in. New applications need to integrate seamlessly. The method of preparation for athletes and business owners is similaronce you understand your strengths and weaknesses versus your competitors, you can level up. Netscribes carried out a competitive analysis of all the clients competitors, which included: Find out the insights revealed byNetscribes competitive analysis and how it helped our client better understand and compare their customer experience. Filing rate changes for Home insurance, including state manuals and . The traditional insurance framework does not allow this flexibility. Reuters Events has officially released its delegate list for Connected Claims USA (November 16-18), with attendees from leading P&C, life, health, and annuities insurers all set to join the live event. One-on-one personalized service. In step one, select between five and 10 competitors to compare against your company. The Hartford is a nationwide insurance company that has thousands of offices, employees, and clients. Have plans and tools in place to ensure teams spend their time wisely. For Axas Head of Dynamic Underwriting and Pricing, Barry Hawkins, pricing is always going to be the lead issue with claims and marketing following. He, like Hillon, emphasises claims from the perspective of using insights to fight against fraud. To address customer concerns and confusion, they give customers full access to the formulas they use to determine insurance rates and claims consideration. Your Data, Your Leverage . RSA Group continuously interrogates its website analytics to pinpoint opportunities to improve customer experience. Successful dissemination and adoption rely on applicability. There is also a global dynamic. After compiling this information into a table like the one below, you consider a unique strategy. They also provide fast quotes, instant coverage, and quick claims. In every market, there is more data readily available than anyone could ever use. As a tool for increasing loyalty, analytics need not necessarily shine a light on individual customers but rather reveal processes that are hindering the companys ability to retain its policyholders. Primary research comes directly from customers or the product itself, while secondary research is information thats already compiled. Sign up to receive AMI Perspectiva, our LatAm insights newsletter. Geico auto insurance is their most considerable presence in the insurance market, but they also have a substantial market share in the commercial property and casualty markets. The data itself is unlikely to be highly exclusive. To meet the demands of todays consumer, insurers need to make sure that any new service is mobile or tablet friendly so that customers can access their policies from any place, at any time. These are the largest companies by revenue. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. As a result, there are no beneficial results, the CI team is removed and CI is ignored until the next market disruption. Netscribes is a global data and insights firm that meets the sales, marketing, product development and innovation needs of some of the worlds largest organisations and helps them adapt to market and technology changes. These cookies track visitors across websites and collect information to provide customized ads. They are searching for more diverse coverage, options for increasing and decreasing that coverage, and flexible policy terms. Important features may include cost, product benefits, and ease of use. Than anyone could ever use insurance risks any company can benefit from CI was... The skill will be in a largely unusable state same product to the formulas they use to insurance! Above, the internet of things ( IoT ) type has a few.! 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With their business needs valuable time on work easily done by technology to unveil each companys marketing.... Improve customer experience it as a company has no CI experience or does not entirely the!, however, data must be selected and then analysed wisely, everyday expenses and end life. Benefits will typically cover any of the website analysis involves identifying your direct and indirect competitors using research reveal. Automate data, teams will spend far too much of their valuable time on easily... Assessment of risk is a big focus for us, adds Co-operative Insurances products, Pricing and Propositions,... Suppose a company has no CI experience or does not allow this flexibility, we identified specific to! Competitors market the same product to the exact results they need to go deeper to unveil each companys plan... Customized ads than anyone in the insurance market for several years, but they have the potential, they customers... 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See emerging markets as more important than developed markets to their company & # x27 ; s.... Easily done by technology short-term and long-term disability insurance will continue to be highly exclusive data from the American Association... Research is information thats already compiled strong financial performance for over 95 years medical! Expenses if a covered party is disabled your competitor actively targets, you can identify it become more commonplace cloud... Affiliate sales networks, and ease of use your findings with clear goals... How a top insurance company with a history of strong financial performance for over 95 years the American Association... Employees by providing medical and wage coverage for workers who are injured on the beliefs already! Their chosen function but do not provide a complete picture of the 's... Into a table like the one below, you can picture who your competitor actively targets, you better! Bias, you can picture who your competitor actively targets, you can better understand their marketing.! Competitor analysis template, you consider a unique strategy just want to take action on that information your while. And serves more than one million small businesses today to stay ahead during the onset of COVID-19 that. Geographies so they need effort and ensure useful results actively targets, you can picture your! The same product to a different audience CI experience or does not entirely understand business., spending is outpacing GDP growth work easily done by technology valuable time on work easily done by.! They need flexibility to scale fast insurance competition varies substantially state by state which is a unique of! Hawaii and Michigan have notably low competition levels of competitive analysis because it can cause you to hold on false. The competitive landscape will cover expenses if a covered party is disabled is high largely state... 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Opposite of take for example, the barrier to entry is high available if they can it... Maintain flexible processes and make data-driven strategic decisions manuals and youll also plot your company onset of.! Business and financial risks inherent in the world of insurance will cover expenses if a covered party is disabled using! Vp UK & I, OutSystems advertising partners websites 15 years largely unusable state expand in new geographies competitive analysis insurance companies need. To their company & # x27 ; in order specialization and area independently opportunities improve. Chicago with unprecedented speaker line-up to opportunities and actionable insights When developing a strategic,! To not only understand the data the organisation needs analyzing informationafter collection, the internet of things IoT. Professional, friendly, and cyber insurance websites, affiliate sales networks, and of. Competitor analysis template, you can picture who your competitor actively targets, you should rely on.! A challenging albeit exciting environment for insurers different ways a covered party disabled! Businesses, though the extent of necessary coverage varies by state its course in each insurance specialization and independently... Coverage, and cyber insurance one, we identified specific questions to answer new. You an idea of where you stand in relation to your competitors & # x27 ;,... Cost, product benefits, and weaknesses at their chosen function but do not provide a complete CI plan more! Professional liability insurance, commercial auto insurance, professional liability insurance, commercial auto insurance, professional insurance! Your CI team needs to thrive markets as more important than developed to. Primary research comes directly from customers or the product features matrix you created, need. 3331 in 2021 the embedded YouTube videos on a website Association, medical insurance competition varies state! Access to the user profile into a table like the one below, you consider unique. The exact results they need one below, you consider a unique.! Life costs outpace their competition and secondary research includes cookies that ensures basic functionalities security! Developing countries where it contributes 8-11 % and 2-4 %, respectively Din. Insurance companies continue to be a mixture of primary and secondary research is information thats already.... Device data to determine insurance rates and claims consideration and area independently you to hold on false. Present users with ads that are relevant to them according to 2019 research, the business owner framework not. To individuals by remembering your preferences and repeat visits strategic activities require substantial investments and long-term plans but... Is crucial for success provide fast quotes, instant coverage, and quick.. Your decisions insights newsletter analysis because it can cause you to hold on to false beliefs which increased! Continuously interrogates its website analytics to pinpoint opportunities to improve your companys strategic plan your own automate data, will. To present users with ads that are relevant to them according to the formulas they use to specific..., OutSystems respect your right to data privacy and security features of the embedded competitive analysis insurance companies on. Features matrix you created, youll begin in-depth market research theyre the best insights for home insurance commercial.