Originally created to help promote the annual Shamrock Shake, Uncle O'Grimacey looks a little like a bloated leprechaun. var alS = 2021 % 1000; Those children are all grown up now, in the middle of an obesity epidemic and still seemingly afraid a food stealing muppet will take their hamburger. The front of each vehicle had an image of one of the McDonaldland characters in the Klasky Csupo style, as depicted in the series. With the exception of Ronald McDonald, all the other characters were gradually phased out of use. They are being capture on more and, Haunted Airbnbs You Can Stay in Right Now, Mysterious Videos Thatll Make You Uneasy, These Scary Photos Will Chill You To The Core, Creepy Photos Thatll Chill You to the Bone, These Scary Clips May Show Paranormal Activity, Mysterious Videos That Will Blow Your Mind, The Scariest Legend Tripping Spots in America. The head of the Remco action figure was rendered in a soft plastic similar to that of a squeaky toy, and came with a silver whistle; plastic belt with the M logo; blue overcoat with decorative silver buttons and a hemmed collar; blue pants with elastic waistband and cuffs; and a silver fabric star label. At trial, a jury found in favor of the Kroffts and McDonald's was ordered to pay $50,000. During their visit, Ronald and his friends quickly become disappointed to find that most of the park's rides are broken and/or malfunctioning; they then ride a roller coaster which turns them into toddlers and babies with a ray. Well-loved characters from the Scooby Doo, Tom & Jerry, and DC franchises make up the Warner Bros Happy Meal collection which will be available in McDonald's starting today, January 27. var pid = 'ca-pub-1641696673124925'; Eventually, the Hamburglar would issue forth an occasional exclamation of Robble, robble!. You wouldn't mix up a photo of an old-timey McDonald's interior with any other fast food restaurant. var container = document.getElementById(slotId); Phone calls were exchanged, and there was a formal letter stating McDonald's was interested. Compare Remcos playset to the corporate image of the real-world fantasyland as built by Needham, Harper & Steers and taken from the McDonaldland Specification Manual. ins.style.width = '100%'; Jim Cummings Russi Taylor Frank Welker Lorenzo Music Don Messick George C. Scott Jason Marsden Music by Paul Buckmaster Richard Kosinkski Bob Mann Guy Moon Bill Reinchenbach Sam Winans Editor (s) Jay Bixsen Studio (s) Southern Star Productions Distributor Various networks Released April 21, 1990 Running time 32 minutes Language English McDonald's has changed a whole bunch over the years. More characters would later join the fray, building up a sizable and vast McDonaldland universe. Of course, Ronald McDonald decides to show the wayward egg some love. Everything from the feel of the world to some of the character designs was lifted right out of one of the biggest kids' television shows of the late 1960s. . Once McDonaldland hit screens, they were the trendy new thing in marketing and Pufnstuf started losing all their side gigs. figures in 2019 and onward, other characters that appeared in the line-up include Ronald, Grimace, the Hamburglar, Birdie the Early Bird, Mayor McCheese and Officer Big Mac. As was the case with many of these characters, Captain Crook was eliminated from advertisements during the 1980s when the concept of McDonaldland was streamlined. The other characters associated with McDonalds were part of the fictional McDonaldland world, used for various marketing purposes in the past. var cid = '6322506908'; He was revised in 1985, when his look changed from a trollish old man to a red-head Dennis the Menace-type child who spoke and wore a shorter-brimmed hat and a black cape with yellow on the inside. Starting with the creation of Ronald McDonald in 1963 it is primarily developed and published by McDonald's, initial attempts to expand the McDonaldland universe by Needham, Harper & Steers were seemingly retconned due to legal issues, but ongoing aspects were expanded in McDonald's projects in collaboration with Data East, Virgin Interactive, Treasure, SEGA, and Klasky Csupo. The bold and brave heroes of Warner Bros are the latest characters to join the Golden Arches with the launch of the newest Happy Meal collection! THE bold and brave heroes of Warner Bros are the latest characters to join the Golden Arches with the launch of the newest Happy Meal collection! Are you sure you want to delete your score and checked items on this list? Hamburglar was voiced by Howard Morris in most commercials, Charlie Adler in some 1980s commercials and "The Wacky Adventures of Ronald McDonald"; and Carl W. Wolfe in some 1990s commercials. Go into McDonald's today, and most are sleek and trendy-looking. The figure wore a removable striped convict outfit, polka-dotted plastic tie, and soft plastic hat brim (the top of his hat was molded atop his head, and the thin, round, plastic brim slid around it). Manage all your favorite fandoms in one place! Mayor McCheese possessed a number of similarities to another personality created by producers Sid and Marty Krofft: H.R. Despite being angry at him for his lie and prank, Ronald and his friends go on a mission in outer space to rescue Hamburglar. Both fantasylands were comprised of similarly-rendered magical creatures, buildings, and backgroundswhich made sense, since Sid and Marty Krofft had been consulted by Needham, Harper & Steers before they landed the McDonald's account. By a letter dated August 31, 1970, Needham stated it was going forward with the idea of a McDonaldland advertising campaign based on the H. R. Pufnstuf series. Welcome to the fun and excitement of McDonaldland, the back of the box read. ins.dataset.adClient = pid; Nobody else had the same combination of cheeseburger seats, chunky plastic toys, and a loveable colorful cast of characters: from Ronald McDonald and Grimace to the Hamburgler and Mayor McCheese. H.R. The action figure came with a silver wrench and a removable, two-piece red scarf. It was pretty brilliant, and Mental Floss says this idea made McDonald's a household name and established a massive fan base that would love them for decades. McDonalds was required to cease production of (many of) the characters and stop airing television commercials featuring the denizens of McDonaldland. var container = document.getElementById(slotId); Originally sporting four arms and designed to be an adversary of Ronald McDonald, Grimaces initial manifestation was quite different from the sweet, child-friendly dullard we grew to love in the 70s and 80s. Not too many people probably remember H.R. As his name suggests, he was Mayor of McDonaldland, a mythical place where McDonalds fries and thick shakes grew magically from the bushes. But first, in early 1970, they reached out to Sid and Marty Krofft, the brains behind one of the biggest kids' programs on TV at the time: H.R. He is Ronald McDonalds best friend and sidekick. Shortly thereafter, Marty Krofft telephoned Needham only to be told that the advertising campaign had been cancelled.". In Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp., the Kroffts also claimed that the character Mayor McCheese was an infringement on their copyrighted character "H.R. In 2015, new images were released by McDonald's depicting the Hamburglar as a grown man wearing a fedora, a macintosh jacket atop a black-and-white t shirt, with black jeans and with high-top sneakers. lo.observe(document.getElementById(slotId + '-asloaded'), { attributes: true });var cid = '6322506908'; He is Ronald [McDonald]'s special pal. His weird Irish uncle, of course. Franklin apologizes to the gang for his actions and is allowed to join in their camping trip, becoming their new friend in the process. If we've learned anything here today, it's not just that McDonald's was built on some serious shadiness and copyright infringement, it's also that kids' shows and commercials from the '70s and '80s were legitimately disturbing. The first commercial aired in January 1971. You do, however, probably remember Birdie The Early Bird, who arrived on the scene to push McDonald's breakfast menu. [5] Grimace has since been featured in additional social media advertising. The campaign made McDonald's not just a fast food chain, but an entire experience. ins.dataset.adChannel = cid; Pufnstuf went off the air in 1972 (via Sean Munger), but McDonaldland only officially disappeared in 2003. ins.dataset.adChannel = cid; In "The Wacky Adventures of Ronald McDonald," he took on a new, sporty appearance wearing green goggles, a leather jacket, striped shirt, shorts and sneakers. These videos would begin in live-action in what resembled a futuristic McDonaldland. var slotId = 'div-gpt-ad-slappedham_com-box-3-0'; The Fry Guys were shaggy mop like things with long legs that spoke with a sped up voice. Hereverbatimwas her reply: Mayor McCheese and his friends are indeed alive and well, enjoying life in McDonaldland. Pufnstuf today, but it was essentially McDonaldland without the nuggets. To complement these seven figures, Remco also made a superbly detailed McDonaldland playset, which even came with its own stationery (above). The characters that remained following the lawsuit were Ronald McDonald, Grimace, Hamburglar and the French Fry Gobblins (renamed the Fry Guys and later the Fry Kids with the addition of the Fry Girls) while Mayor McCheese, Officer Big Mac, Captain Crook and the Professor were used until 1985. Other prominent characters in the past included Mayor McCheese, Officer Big Mac, The Professor, Captain Crook and Sundae. "Needham and the Kroffts were in contact by telephone six or seven more times. These outdated PlayLands featured aspects (or integrated whole character pieces) of characters from McDonaldland: A mass-market television campaign, launched in 1971, that established a fictional universe which was inhabited by Ronald McDonald and his comrades. Video games featuring the characters were also released, such as M.C. container.appendChild(ins); Mark and Bob Mothersbaugh (best known as members of the band Devo and composers of the music for Rugrats, another Klasky Csupo series) composed the score of the series while John Holmquist (who has also directed some Rugrats episodes) directed the first episode of the series. If you think that's the kind of thing that doesn't go unnoticed, you're right. [7], However, in 1994, then-McDonald's spokesperson Jane Hulbert had an entirely different explanation. In The Wacky Adventures of Ronald McDonald the denizens of McDonaldland were shown to be able to travel between worlds using PlayPlace slides. McDonald's hired an ad agency called Needham, Harper & Steers to build McDonaldland from the ground up, and populate it with characters they could sell to kids. } His most common expression is the word "duh" before nearly every sentence. Macomb Co. man charged in threat to shoot up a McDonald's where his ex works - Detroit News Macomb Co. man charged in threat to shoot up a McDonald's where his ex works Detroit News. 12:02, 1 MAR 2023. (Officer Big Mac had a badge, for example, while Mayor McCheese came with glasses and a sash.) ; Speedy Favorites iconic Characters. translation missing: en.products.product.price.unit_price / translation missing: en.accessibility.unit_price_separator The character was based on Sid and Marty Krofft's H.R. The background music was recycled from later episodes of Nickelodeon's Rugrats. ins.style.display = 'block'; As time went on, Grimace's family were seen in commercials and the VHS series "The Wacky Adventures of Ronald McDonald". $3.11. Unbeknownst to them, Needham had won the McDonalds contract and was hiring former employees of the Kroffts, including their main voice actor. In 1970-71, at the behest of the McDonalds Corporation, the advertising agency Needham, Harper & Steers created a fantastic imaginary world they dubbed McDonaldland, and a cast of characters to populate it: Officer Big Mac, Grimace (a revision of a character who was once a four-armed villain), the Hamburglar, Mayor McCheese, the [Mad] Professor, Captain Crook and, of course, Ronald McDonald. The characters were played by life-sized puppets or people in costumes, and most of the typically inanimate objects (like castles, houses, and plants) had their own personalities and voices. The characters were used as part of advertising and marketing for McDonalds from the 1970s through the 1990s. Well thats it for strange McDonalds characters. ins.className = 'adsbygoogle ezasloaded'; The Hamburglar is a McDonaldland character who features inMcDonald's commercials. And they did, even developing a Brand Specification Manual to make sure every McDonaldland product was uniform. In Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp., the plaintiffs proved copyright infringement, showing: a) their ownership of [the] copyrighted work, b) the circumstantial evidence of access to work, and c) that there was a substantial similarity in both idea and expression. container.appendChild(ins); Birdie the Early Bird was a bright yellow bird in a pink jumpsuit who wore flight goggles on her head and Mayor McCheese had a giant hamburger head and wore a mayor sash over a fancy suit. window.ezoSTPixelAdd(slotId, 'stat_source_id', 44); He sported long, thinning gray hair with a full gray beard, and wore a long white lab coat featuring pockets bursting with tools and implements. Pufnstuf" (a mayor himself); Pufnstuf's voice actor, Lennie Weinrib, was even involved with the McDonaldland ads, as the voice of Grimace. They did argue, however, that they made enough changes that it wasn't copyright infringement. The character was retained after the streamlining of the characters in the 1980s and was one of the few members to also be retained until the end of the McDonaldland commercials. Merchandise featuring the McDonaldland characters included a kid-friendly magazine titled "McDonaldland Fun Times", which published six issues a year. Even though he has always attempted (and failed) to hoard all the hamburgers in McDonaldland for himself, he has always been looked upon as a valued member of the McDonaldland community. Based on the designs of Disneys Captain Hook from Peter Pan (1953), Captain Crook was one of the two major adversaries of McDonaldland (along with the Hamburglar), whoas a seafaring villainwas obsessed with stealing Filet-O-Fish sandwiches. : McDonald's characters. Although advertising then was chock-full of colorful characters like Ronald McDonaldthis was, after all, around the time that Fred Flintstone and Barney Rubble began hawking Pebbles, and the Kool-Aid man started busting through wallsconcocting an entire fictional world for the purpose of selling a product was a different story. In 1994, then-McDonald's spokesperson Jane Hulbert had an entirely different explanation. lo.observe(document.getElementById(slotId + '-asloaded'), { attributes: true }); Mayor McCheese was a tall bumbling fellow with a cheeseburger head who wore a top hat and spectacles. According to the Krofft's lawsuit, "In early 1970, Marty Krofft was contacted by an executive from Needham, Harper & Steers, Inc., an advertising agency. In the 1980s and 1990s, the McDonaldland commercials remained a popular marketing device. While many family members have been mentioned, most heavily seen and mentioned is Uncle O'Grimacey, who came one month every year, around St. Patrick's Day in March, to bring Shamrock Shakes. In a 1999 commercial for McDonald's, Grimace has two aunts named Millie and Tillie, whom Ronald mistook for actual ants while on a picnic. container.style.maxHeight = container.style.minHeight + 'px'; Slightly balding with short white hair, a Franz Joseph-style beard, and black glasses worn over a pair of excited bright eyes, the newer Professor was largely unrecognizable from his previously established version of the 1970s. A childrens show of the late 1960s to early 70s. Fast & Free shipping on many items! The iconic Mayor McCheese, who had a cheeseburger as a head, functioned as the unequivocally incompetent head of McDonaldlands government. Grimace in the early days was used to advertise the happy meal as he will eat anything that comes with a toy. The Hamburglar is a McDonaldland character who features in McDonald's commercials. var container = document.getElementById(slotId); Please be sure to review the policies of every site you visit. Grimace is the purple McDonald's guy who debuted in 1971 and was known as the Evil Grimace. Along the way, the Fry Kids and McNuggets get caught in traps and are separated from the group and the rest face off against the Phantom head in a challenge of riddles. When it comes to movie characters, superheroes dominated the list. Even his expressionrendered by hard plastic eyebrows, eyes, and a mouthwas immobile. According to the lawsuit that was later filed, Needham wanted to know if the Kroffts were willing to partner up on an ad campaign based on their characters. It was his duty to protect the citizens of McDonaldland from the wily Hamburglar and the unwholesome Captain Crook, another character you have probably never heard of. The Fry Kids and McNugget Buddies received entire dedicated McDonaldland themed line-ups of Funko Pop! You are probably acquainted with a few of his friends too. Though many assume it had something to do with the lawsuit, this might be incorrect as Mayor McCheese and Officer Big Mac both appear in the 2020 Funko McDonaldland Pop! Visit McDonalds Philippines on Facebook and Instagram to learn more about how kids can go on an exciting and bold adventure with the new Warner Bros Happy Meal collection. Did you know that there are many other McDonalds characters that you have probably never heard of? Funko designed several ongoing Pop! Tika, Hamburglar, and Birdie fail each riddle and are swept into traps, leaving only Ronald, Grimace, and Sundae to solve the final one, which they do. Wisely revising these characters in the 1980s, McDonalds changed their name to the Fry Guys and put an end to their chip stealing ways. They're the stuff of nightmares, and hey, kids have to grow up sometime, right? In the 1970s, the character appeared as a prototypical absent-minded scientist (note the two pairs of glasses molded onto the action figures head; one pair he wears, while the other is balanced on his forehead). The main McDonald's characters include Ronald McDonald, Grimace, Hamburglar, Birdie the Early Bird and the Fry Kids. By various accounts, the episodes turned out to be rather popular, to which individual McDonald's locations frequently ran out of VHS tapes, which were sold individually for $3.49 and could be bought with a small vanilla ice cream cone or Diet Coke. All plastic parts molded of strong, safe, non-toxic materials. Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. https://en.wikipedia.org/w/index.php?title=The_Wacky_Adventures_of_Ronald_McDonald&oldid=1140737655, 1990s American animated television series, 2000s American animated television series, American television series with live action and animation, American children's animated adventure television series, American children's animated comedy television series, American children's animated fantasy television series, American children's animated musical television series, American television shows featuring puppetry, Short description is different from Wikidata, Articles needing additional references from November 2020, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0, "Ronald McDonald and The Visitors from Outer Space", "McDonaldland is Changing" by Pinky Villandry (ep. "Grimace personifies the child in everyone. Also, you can track what you've seen, want to see, like, or dislike, as well as track individual seasons or episodes of shows. Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the late 1980s. The Professor was an eccentric inventor who wore a helmet with a light bulb on top. Despite this, the characters continued to appear in advertising and McDonald's PlayPlaces, decorative seats for children's birthday parties and bibs, though only Ronald McDonald, Birdie, Grimace, the Hamburglar and the Fry Kids appear in them. McDonald's hired an ad agency called Needham, Harper & Steers to build McDonaldland from the ground up, and populate it with characters they could sell to kids. Predicting the defendants appeal based upon the Look and Feel defense, the court concluded that McDonalds had unjustly utilized the total concept and feel of the Krofts H.R. In the end, McDonald's was ordered to pay out more than $1 million, including $6,000 per commercial, $5,000 for each promotional item made, and $500 for "other infringing acts." Was it enough? No one else agreed with them. A Happy Meal featuring Lego vehicles to build was released at the restaurant chain in 1999, a year after the series originally premiered. It didn't take long for McDonaldland to come under attack. var slotId = 'div-gpt-ad-slappedham_com-medrectangle-3-0'; Buried in the lawsuit is some more evidence of just how much of McDonaldland was lifted. The gang then discovers that they were test subjects for Pinchworm's evil scheme to use a bigger version of the ray to de-age the world's population in order to achieve world domination. Pufnstuf, and that they used them as the template for McDonaldland. McDonald's was found guilty, six years after the battle started, and ordered to pay damages. Other prominent characters in the past included Mayor McCheese, Officer Big Mac, The Professor, Captain Crook and Sundae. Following an appearance at Dodger Stadium on July 18th, 2012, vs. the Philadelphia Phillies, dancing to Ram Jam's 1977 classic, Black Betty, Grimace seemingly disappeared. The high-quality pieces were Remcos crowning achievement during the 1970s. ins.dataset.fullWidthResponsive = 'true'; McDonald's brings together favorite cartoon characters, The newest collection features Scooby-Doo, Tom & Jerry, and DC superheroes. Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. United States Court of Appeals for the Ninth Circuit, "KINDERCULTURE: the corporate construction of childhood", "A Brief History of McDonaldland and the Toys (and Lawsuit) It Spawned", "Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers", "EXCLUSIVE McDonald's Funko Pop!s Are BACK (And Available Here)", "Funko Serves Up Nuggets and Fries With More McDonalds Pop Vinyls", "Frank J. Delfino; Actor Played Hamburglar", "Frank J. Delfino, Television's Hamburglar", "Is McDonald's Grimace Really A Giant Taste Bud? McDonald's manager's answer has people 'reeling', https://www.cbc.ca/news/canada/windsor/windsor-mcdonalds-manager-grimace-1.6156688, "What Is Grimace? - McDonald's (NYSE:MCD)", "What the heck is Grimace? Grimace, a purple monster that was originally an antagonist that stole beverages and shakes from customers, but has since become a good guy. (adsbygoogle = window.adsbygoogle || []).push({}); The most often occurring regions, as seen in numerous McDonaldland commercials and video games, are a forest, town, sea, outer space. The moon sings a McDonald's rendition of Bobby Darin's Mack The Knife "It's Mac Tonight" with Moon Man He appears often in advertisements interacting with children. Although some of these characters have been gone for nearly 40 years, the action figures survive as collectibles, making regular appearances on eBay. The were also ordered to stop using certain characters, and to stop airing commercials, running promotions, or selling items that featured those characters. "Grimace personifies the child . Ronald McDonald has taken over the mayors responsibilities since being appointed Chief Happiness Officer. 3,000+ Free Cartoon Characters & Cartoon Images - Pixabay Join Upload / 39 SafeSearch Most Relevant Images Orientation Size Color Published date 3,875 Free images of Cartoon Characters Related Images: cartoon character cute funny animal comic cat woman girl happy Browse cartoon characters images and find your perfect picture. ins.style.width = '100%'; McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. After a six-year battle, the courts ruled in the Kroffts favor. With a double-decker head based on what would one day become the most iconic fast food sandwich in historythe McDonaldland advertising campaign was established in 1971, a mere three years after the Big Mac sandwich was introduced nationallyRemcos Officer Big Mac was dressed to resemble a member of the Keystone Cops and replicated the silent film stars incompetence. He has an unnamed mom, an unnamed dad, a grandma named "Winky", a great, great grandma named Jenny Grimace, and a possible brother named King Gonga. All this on a 28 x 30 Playland surface enhanced by an 11 colorful backdrop. In the mid 1990s, the marketing geniuses at McDonalds decided to shy away from the outdated mascots of the 1970s. Though Grimace is canonically male, he has been portrayed by women: first Patti Saunders, then Terry Castillo. It's ok to play with your food! Originally known as the Mad Professor, in early appearances the character rarely spoke and functioned as a second-tier, background personality. Until they redesigned Hamburglar for a throwback campaign in 2015, Ronald McDonald was the only McDonaldland resident to make an appearance for years. You can once you know about some of the Airbnbs with a little boo! if(ffid == 2){ It's in that era the same time that gave birth to advertising campaigns like the Kool-Aid Man that McDonald's developed the idea of a mass-marketing campaign that wasn't just commercials, but a whole universe of characters kids could play with after seeing them on TV. The appeals court in a 1977 decision, reassessed damages in favor of the Kroffts to more than $1,000,000. window.ezoSTPixelAdd(slotId, 'adsensetype', 1); Gone is the short, chubby, masked cartoon character who spent the '80s and '90s scheming to steal . He also wears a red and white striped shirt underneath with yellow gloves in 1963. Would you pay to spend the night in a haunted house? "The Wacky Adventures of Ronald McDonald", Learn how and when to remove this template message, Duckman: The Graphic Adventures of a Private Dick, Alexander and the Terrible, Horrible, No Good, Very Bad Day. Ronald McDonald and more. Redemption arcs are incorporated within McDonaldland media. Grimace is unique to the main McDonaldland cast in that he is the only member who canonically has a family. Sounds familiar, right? ins.style.display = 'block'; This was stated in a CBC News interview discussing how the 2020-2022 pandemic affected McDonalds business owners. Are your kids fiends for the Happy Meal toys, then why not check out more awesome toy ideas here. Instead, the doll had a furred purple felt outer body, with innards similar to the polystyrene material found inside of a bean bag. Yet it's a familiar sight everywhere. Cartoon All-Stars to the Rescue is a 1990 American animated television film starring many characters from several animated television series at the time of its release. This year's Oscar-nominated filmmakers share behind-the-scenes details of how they created memorable characters and brought their performances to life. Put him next to Pufnstuf's title character, and the similarities are unmistakable. While the McDonald's Corporation twitter account stated "Grimace is the embodiment of a milkshake,"[6] according to Brian Bates, the manager of a McDonald's franchise in Windsor, Canada "He is an enormous taste bud, but a taste bud nonetheless." Originally, Grimace was the "Evil Grimace", with two pairs of arms with which to steal milkshakes. var ffid = 2; Renowned for beginning each sentence with the word duh, both versions of Grimace are quite fond of McDonalds Triple Thick Milkshakes. Essentially a world built around the fast food chain's long-established mascot, company man and jolly clown Ronald McDonald, were allies like Mayor McCheese and Officer Big Mac, who helped him ward off thieves like the Hamburglar and Grimace. Source: UGC. Remco was infamous for cobbling together inferior action figures in record time, but the McDonaldland action figures stood out against the companys simple fare. His primary object of theft was hamburgers(sometimes cheeseburgers), hence his name. From then on the characters lived in reality and interacted with real-life people, but commercials still took place in "McDonaldland". Whenever the characters would enter down a tube or other means of travel, they would become animated.
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